For those looking to build a brand of any kind digital marketing is extremely important. In a time where everyone uses the Internet on a daily basis being online is more than just optional. Rather it’s almost non-negotiable if you’re looking to find success either as a business or for your personal brand. Everyone immediately rushes to social media and online advertising without realizing how important content writing is to their strategy.
Without good copy a digital marketing strategy will easily fall flat. Though it is true that visuals (especially video) hold a lot of weight with marketing, your content writing has just as much of a purpose. That’s why it’s important for businesses, brands and even individuals to understand how to make the most out of their written content.
What is Content Writing?
Content writing is the process of planning and creating online content, usually for digital marketing. It includes things like Instagram captions, blog posts, written copy within a website and even video scripts. There are many reasons to publish written content online like building SEO strategies or providing information to an audience.
Why is Content Writing Important?
If you’re looking to build a strong online presence you need to view your written content as an investment. You need to focus on creating opportunities for conversations and customer loyalty online. However that doesn’t mean that you need to hire a professional to get the job done right. In fact, with just a few foundational tips anyone can build a success written content strategy. So let’s get to our top tips to maximizing your digital marketing strategy through writing.
5 Content Writing Tips to Maximize Your Digital Marketing
Set a Goal for Your Content
It’s important to know exactly what you’re looking to achieve with your content. So one of the best ways to do that is to have a content strategy. By following a plan, you can determine what you want your content to do for you, and how to get there. You’ll also be able to identify things like your tone, target audience and how you’ll measure your success. From there each thing you publish can have specific goals, be it sharing information or selling a product.
Develop a Client Profile
A great way to make sure your content writing is working for you and not against you is to put yourself in your audiences’ shoes. A client profile or persona is a fictional person that represents who you’re looking to reach. The profile can either be specific to the content you’re publishing or be your general target audience. This is particularly helpful for those who have a broader audience with different segments. It will allow you to tailor specific things to exactly who you’re looking to reach, and contributes to brand loyalty.
Do Keyword Research
No matter what you are writing for or about, you should be working around keywords. These keywords work with search engines to help determine the relevance of your content. This is also known as search engine optimization, or SEO. However this can be a little tricky because SEO is a constant changing thing that progresses as the internet does. Thankfully there are so many SEO tools available from website plug-ins to online generators that can help you navigate this part of content writing.
Utilize CTAs When Possible
While you’re creating content to inform and entertain your audience, you also do it with goals in mind. For business and brands that might mean converting your audience into paying customers. A way that many marketers achieve this is by using call-to-actions (CTAs). These can be used both directly or subliminally to encourage your audience to take a particular action. Asides from generating sales they can also be used to spark conversation, encourage newsletter sign-ups or providing feedback.
Make It Easy to Read & Share
The best thing you can do for your written content strategy is to make it easy to read. Attentions spans are low in today’s age of online content so if your message cannot get across quick, it’ll get lost. This means that within the first 15 to 30 seconds you need to captivate your readers. And beyond that, making your content easy to share gets major bonus points. While content on social platforms have built-in sharing features, the content on your website might be another story. It’s encourage to add social buttons to things like your blog posts or e-com products to make it easy for people to share it with others.
