If you’re using Instagram as apart of your brand strategy, you know how beneficial Instagram Stories are. They’re such an effective way to interact with your audience in real time, or promote content shared to your feed. The one thing we love about Stories are all the cool features you can use to enhance them: questions, polls and of course Instagram AR filters. The latter might sound like some futuristic hard to comprehend concept, but it’s just a fancy word for filters!
Everyone uses Instagram AR filters in some sort of capacity, whether it’s creating a vintage look to your Stories or adding dog ears to your head. Or maybe you’ve seen those interactive game filters, and always wondered how they are created. Filters on Instagram have been around since 2017, but it wasn’t until 2019 that it opened the capability for users to create their own custom Instagram AR filters. While you might see AF filters as nothing more than a great way to enhance your content, they actually can service a purpose beyond that.
Benefits to Instagram AR Filters
It’s fair to say that having a custom Instagram AR filter isn’t a tool that everyone needs, it does have it’s benefits. Creators who are looking to reach a wider audience with their aesthetic might consider this option. And brands looking to target a younger demographic, the ones who use Instagram Stories, this might also be something to consider. Let’s take a look at what you have to gain with creating your own customer filter.
Share Your Brand’s Personality
Obviously if you’re looking to create Instagram AR filters you’re going to want to create something that speaks to your brand. That could be create a filter that enhance colors within your branding, or using your logo in a playful way. Either way this is a great opportunity of have fun with the experience and showcase your brand’s unique personality.
Increase Brand Awareness
Having your own filter is a great way to increase brand awareness. If you create the right filter that fits current trends there is a big chance that it can go viral. This in itself can help increase your visibility across Instagram. When someone uses your filter, the filter name and your Instagram account appears in the top right corner. From there users can try your filter, browse other filters you’ve made and even visit your profile. But you can even go a step further then that. Try adding some branding to your filter like a logo.
Get Your Audience Involved
Out of all of Instagram’s over a billion users 70% of them watch Instagram stories daily, and over 86% of them post them. This means that there is no doubt that large portion of your audience engages with Stories themselves. That’s why creating custom Instagram AR Filters is a great way to get your audience feeling involved in your brand. Your followers can feel connected to you and your brand by using your filters for their content.
Be Ahead of Your Peers
Even though users have been able to create their own filters for a couple years now, not everyone does it. So the chances that your peers or competitors have create their own are a little slim. This leaves a big opportunity for you to create your own Instagram AF filters and get ahead of the curve.
How to Make Instagram AR Filters
You have two options when looking to make your own filters. You can go ahead and create something yourself or hire an agency to do the technical work for you. Let’s take a deeper dive into your two options.
1. Do It Yourself
If you’re good with details or want to try it out for yourself, you can create filters using Spark AR Studio. It’s a user friendly platform owned by Facebook needed to create customer filters and effects. You can either create something totally from scratch or work with one of their 8 basic built-in templates. They also have a library of tutorial videos to show you how things work before you start.
The program essentially walks you through all the steps of creating your own Instagram AR filters. You’ll can test your creation directly within AR Spark Studio. And finally, publishing also happens through the program. Once you’ve submitted your filter to be published on Instagram there is a waiting period where it is review before it’s released. This can usually take up to a week.
2. Hire an AR Agency
Of course if you’re looking for something professional quality, or just don’t have the time to commit there are AR Agencies like Arfected that can help. These agencies specialize in augmented reality experiences like virtual stores and of course Instagram AR Filters. They can help you with all aspects of your filter from coming up with ideas and prototypes to completing the finished product. You could alternatively find a freelancer who can help you with the technical aspects of the project.