In today’s digitally driven world having an online presence is by far the first way potential customers discover or validate your brand. Instagram is not only one of the easiest ways to build your online presence, but it’s also the most popular way audiences discover new brands. And this is even more true with younger demographics. Starting and managing an Instagram account is one thing, but Instagram growth for small business is an entirely other thing.
For those who are totally new to using social media for their brand, we recommend you checkout our article on Instagram for small business.
Asides from quality content having a strong following on Instagram is the most important factor people consider when researching a brand. It’s assumed that a large following equates to a reputable brand. In marketing this concept is known as herd behaviour. Imagine being in an unfamiliar city and have to pick between two different restaurants for dinner. One restaurant is full of people enjoying their meals while the other is empty. You’re probably more likely to go eat at the busy restaurant over the other one, because it’s assume that’s the better of the two options. And the same thing goes for social media.
There’s a lot that goes into growing an Instagram following. Many people and brands go the way of buying Instagram followers. Surprisingly is an option that many people go with, including big box brands and even celebrities. This is a great option for those looking to start off with a small base to build off of. But a strategy and work is needed to gain a base of followers that could translate to actual paying customers. Here are our 5 top tips for mastering Instagram growth for your small business.
Instagram Growth For Small Business
Build A Strong Profile
The first few seconds of someone deciding to engage with or follow you is influenced by your profile’s aesthetic. Start with your display picture and your bio. Always use your logo as your display picture to build visual brand recognition. Your bio should be clean and include all the key information about your business. Checkout our article on writing an Instagram bio that will attract followers.
Like we covered in our guide to Instagram for small business, use an Instagram Business account. There are so many important tools included that will help you not only build a strong profile, but manage your content as well. Instagram Insights will also help you understand how users interact with your content and profile.
If you’re using Instagram Story Highlights (which we totally recommend) be sure to include a title and use appealing cover images. Having clean and eye catching Story Highlights really keeps the look of your profile on point. There are many different ways and tools you can use step up the look of your Story Highlights.
Consistent & Quality Content
Getting your Instagram profile noticed requires that you build and consistently sustain momentum with your content. This means posting content daily and being active on Instagram Stories. We recommend posting new content daily, especially if you’re trying to grow your following. But don’t over do it, excessive posting can get annoying and cause you to loose followers. So we recommend keeping it to no more than twice daily. It’s important to also be active on Instagram Stories daily, especially if you can’t always post on Instagram.
Not only do you need to post regularly, the content you put out also dictates your success. Anyone can post a picture to Instagram. But creating quality Instagram content is the key to attracting and retaining followers.
Make sure you’re using high quality images for Instagram, and preferably original content. You also want to invest in the quality of your Instagram Stories. There are still many ways you can get quality content if you’re don’t have the time or resources. You can encourage your current customers to post and share content on Instagram via contests or incentives. You can also try working with Content Creators, who are professionals when it comes to Instagram content.
Engage On Instagram
Posting content is one aspect of being active on Instagram. Engaging with other accounts, answering messages and replying to comments are also important for growing your Instagram. Social media is an extension of your public relations and customer service. Replying to comments and answering questions helps you build relationships with your followers and audience.
A great way to attract new followers is to go after them directly. You want to find, follow and engage regularly with accounts that fit your target audience. You can find accounts two different ways — by searching hashtags or by going through followers of accounts within your niche.
Build An Online Community
Going beyond just posting on Instagram and building a community within the platform is an excellent way to grow your following. The best way to do this is to create content that allows your audience to engage with it, and with you. Hosting giveaways or creating photo challenges are a fun way to gain exposure and get your audience interacting with you. Remember to stick to themes relevant to your business to keep on brand, and attract followers interested in your niche or industry.
Instagram Stories have a lot of great built in tools like Q&As, polls or trivia that can help you build a community. You can also create interactive templates like “This or That” or “Fill In The Blanks” that your followers can fill out post in their Instagram Stories.
Sharing industry or brand related information like tutorials, case studies or product knowledge is also a great way to expand your content and help create a community with your followers.
Collaborate With Others
In business they say your network is your net worth, and the same can be said with your Instagram account. Working with Influencers and other brands is a great way for growing your small business Instagram. The collaboration opportunities are endless. Hosting giveaways, Influencer Marketing or shout out campaigns are just some of the many ways you can use collaborations to grow your following.
Organic Instagram Growth For Small Business
If patience isn’t your thing, and you’re looking to fast track your growth while keeping it real our Organic Instagram Growth services might be for you. Organic Instagram Growth is one of our flagship services we’ve offered for a while. This growth method is for anyone looking to grow their following fast and efficiently while targeting their dream audience.
Recently we relaunched the service with a totally new and improved program. Our Organic Instagram Growth services are available in 4 tiers of followers to fit all needs and budgets. With our new updates, there are no more long wait times for campaigns to prepare and launch. All Organic Instagram Growth plans start within 72 hours of your order.
Using our new growth method, you select the Instagram accounts who’s followers you’d like to attract, and we target them for you. Growth campaigns are delivered quicker than ever, meaning you see results faster. The average growth campaign now only takes 2 weeks to complete.