If you work in the world of social media chances are you probably have to, or will have to, manage multiple Instagram accounts. It’s no secret that juggling multiple social media accounts can be a bit overwhelming. Especially if you are just starting out. This can become even more of a challenge if you’re not a social media manager by trade. The last few years small and medium sized businesses have pivoted their strategies online, which social media plays a big part of. Not to mention all the new entrepreneurs starting out their own businesses. Because of this, many people have found themselves exploring social media marketing and diving into roles they’ve never experienced before. It’s not unusual for small business owners to have a personal and business account that equally require attention. And because of this, a chef and restaurant owner for example might need to manage his business account in addition to his personal Instagram.
Today, there are so many different social media platforms from Facebook to TikTok. But when it comes to social media marketing it’s no secret Instagram is really the place to be. Besides the app being extremely visual and combining different types of content, their shoppable post feature is what make it the winner. Businesses of all sizes can easily reach new and existing customers by promoting services and products. The best part is, they can instantly shop all within the app.
Now you’ve probably wonder to yourself “how can I perfect managing multiple Instagram accounts, quickly and efficiently?” While mastering it requires a mix of experience and skill, there are some tips and tools you can use to make that transition easier. So today we’re taking a look at what it takes to successfully manage multiple Instagram accounts
Can You Have More Than One Instagram Account?
Absolutely! As long as you have multiple email addresses to create the accounts, you can have multiple Instagram accounts active at once. Instagram itself allows you to login to 5 accounts within the app, and switch between them. This makes it easy for anyone to manage more than one Instagram account. There are also plenty of social media management systems available on the market that allow you to manage even more accounts. We’ll touch on those later.
Reasons For Having Multiple Instagram Accounts
There are plenty of reasons that you might find yourself managing more than one Instagram accounts. Let’s take a look at a few of them:
1. Separate Different Business Initiatives
It’s not uncommon for businesses to have more than one Instagram account. For example, they might have an account for corporate initiatives, and another for charitable work. Or maybe they have an Instagram account for different departments within the business, like hiring and sales. Companies also often have different Instagram accounts for different regions within their organization, or languages for their audience.
2. Working As An Account Manager
One of the most popular jobs in social media is an Account Manager. And if you’re an account manager there’s a big chance that you’re managing many accounts. Having to handle a lot of Instagram accounts is one thing. But it can get even more complicated when you’re dealing with multiple platforms for several clients.
3. Managing Your Personal & Business Instagram Accounts
It’s not uncommon these days to have multiple Instagram accounts. A lot of people in industries like beauty or culinary usually have a personal Instagram account for themselves, and another for their business. Influencers are another great example, like Arielle Charnas. In 2009 she started her blog (and later Instagram account) known as Something Navy. Years later, she turned her blog brand into a fashion line with the same name. So with that, her Instagram handle changed to @ArielleCharnas and a new @SomethingNavy account was created. This is a popular way to separate a personal brand, from your actual brand.
What Tools Can Help Manage Multiple Instagram Accounts?
In addition to being able to manage up to 5 accounts within the Instagram app, there are many other tools available. Popular social media management platforms like Hootsuite and SproutSocial are excellent resources. They help to make managing multiple social media accounts and platforms seamless. These platforms do everything from scheduling content to producing reports to help you manage everything from beginning to end.
In addition to social media management platforms, there are so many other tools available at your disposal. If you don’t need a full on social media management platform but still need a way to keep organized don’t stress. Feed planning tools like Planoly and UNUM allow you to manage multiple profiles at the same time, although not to the degree of a social media management platform.
Beyond just planning and scheduling your content there are other areas that need support. Keeping all you work in one place on a cloud like Dropbox or Google Drive is a great idea. In addition to being able to share content with others, you can also keep all your files in one place from content to invoices.
Tips To Manage Multiple Instagram Accounts
Let’s get down to business. While having the right tools are important, it’s only one piece of the puzzle. Having the right skills and strategy in place is what really dictates your success. Here are some things to keep in mind when managing multiple Instagram accounts simultaneously.
1. Divide Your Time
They key to success at any task relies a lot on your ability to manage time. So when you’re working on multiple things at once, being able to divide your time accordingly is a valuable skill. A great way to start is by taking inventory of everything you do for each account, and how long each task takes. From there, schedule time to dedicate a portion of each day to every account. Also, be sure to factor in some extra time in there for anything that might come up at random.
2. Be Organized
Organization is probably a close second to time management. You can have every minute accounted for, but if you’re wasting your time looking for things it’s all for nothing. Being organized also helps you keep on top of all your tasks, requests and even emails, so nothing falls through the cracks. Keeping cool and reducing stress can also be achieved by having all your ducks in a row, making for more productivity all around.
3. Plan In Advance
Having a plan in place is never a bad thing. Sitting there brainstorming content as you go for multiple accounts can be a waste of time, or lead to repetitive content. Instead, we recommend sitting down every so often and planning your content out in advance. How far in advance is up to you; you can plan things out weekly, monthly or quarterly.
4. Content Brainstorming Sessions
An addition to planning in advance is having content brainstorming sessions. These two activities truly go hand in hand. It can be a little hard to come up with unique content for each account you work on when you don’t separate the two. So be sure to dedicate specific brainstorming sessions for each account so you can focus on cultivating fresh ideas.
5. Take A Break
Any good professional will tell you the true way to be able to handle it all, is to take a break. This can be even more challenging these days with a lot of people now working from home. Work fatigue is a real thing and if you don’t have proper work-life balance you can pay big consequences. So be sure to set a daily work schedule, and take a least 1 day off a week, preferably 2.