Melon Stats is changing the way we use Instagram, and we couldn’t be more excited about it. As Instagram has changed the way the platform works throughout the years and with the rise of Influencer Marketing, it’s become not only a priority but a challenge for everyone to grow their online brands. Our friends at Melon Stats are a new Instagram management tool that launched earlier this month designed for use by Influencers. The team saw a need to pair together content planning with overall Instagram strategies as a big first step into creating a successful presence on Instagram, and they decided to pair the two together in an online dashboard that helps Instagrammers better manage their content.
When Instagram first started, it was pretty easy to gain success and popularity on the platform. All one had to do was post captivating content at the right time of day with a few hashtags, and not only did the engagement but the followers just rolled in. Fast forward to 2016 and Instagram’s controversial algorithm had everyone from Influencers to household brands scrambling to keep up their engagement rates and account growth. Since then, growing your audience organically without the right Instagram management tool seems nearly impossible.
This new Instagram management tool started off with two main aspects: feed planning and account statistics; both the foundations to any content strategy. Melon Stats found it important to keep Instagram management as centralized as possible, removing the need for multiple apps to get one job done. Although Instagram does provide some account statistics with Business Profiles the data is limited and not always as transparent to understand and transform into results. And without the ability to plan the aesthetic of your Instagram feed, it’s clear right then and there that just using Instagram alone simply isn’t enough. The dashboard style Instagram management tool is web-based making it accessible from home or on the go.
At Wolf Global, we were so excited to be introduced to Melon Stats and thought it was a great Instagram management tool that many of you in our community could benefit from. With the success of our Wolf Analytics on Telegram it was clear that people were in the market for even more statistics than what was available with Instagram, and it’s clear by the caliber of many of our member’s content that feed planning was of big interest. After getting a chance to learn more about Melon Stats, we decided to do a deep dive into this new Instagram management tool for all of you!
Melon Stats Instagram Management Tool: Features
Feed planning is one of the features this Instagram management tool was started with. Melon Stats let’s you arrange your feed with drag and drop editing to ensure your upcoming content fits with your feed’s overall aesthetic. With Melon Stat’s feed planner you can also perform minor edits to the image before it’s published.
Ghost Follower Reports
Ghost followers can be a huge problem for Influencers, especially those really striving to maintain an authentic reach and following. Ghost followers are accounts that follow you however don’t engage whatsoever with your content. Melon Stats has a feature to help you identify and remove these followers from your account, keeping your following clean and engaged. While this isn’t the first Instagram management tool to provide this service, having it as an all-in-one solution with all the other features makes managing your account that much easier.
The other feature that began Melon Stats is growth analysis. The Melon Stats team it was absolutely key to have a wide range of account statistics when it comes to creating an Instagram management tool. With Melon Stats you can track daily growth on followers, media and engagement to see how your strategy is performing. You can also pin point your most active followers, which can help you keep them engaged and build closer relationships with your biggest fans.
A big way many Influencers grow their following is by having their content reposted. Brands are one of the biggest accounts that repost content, using tagged images from their followers and customers to showcase their products or services. Another popular way to get your content reposted on Instagram is by what they call inspiration or feature pages. These pages act as inspiration boards usually covering a certain niche like street style or beach travel that many users follow to discover new content. We haven’t found an Instagram management tool to provide solutions for this, that is until now. With Melon Stats you can find accounts based on your location and niche that are likely to repost your content to help grow your following.
In addition to monitoring your own account, Melon Stats allows you to add an additional 4 accounts and get reports on their activity. This is a great feature that many Instagram management tools don’t provide that allows you to stay up to date with what your competitors or peers are doing. The best thing about competitor tracking with Melon Stats is because this feature require absolutely no login credentials, you can keep an eye on your competition under the radar without them knowing!
Hashtag reports is a great Instagram management tool from Melon Stats. This allows you to see how the hashtags both you and your competitors use perform. While Instagram’s analytics allow you to see how your posts reach is ranked by hashtags, it leaves out vital information on how each individual hashtag contributed to the overall numbers. Knowing how well or poorly hashtags are working can allow you to tweak which ones you use to help maximize your reach.
This is one feature of Melon Stats that intrigued us with this Instagram management tool in the first place. The hashtag generator goes even deeper into your hashtag strategy by helping you identify hashtags based on your location and niche in which your odds of ranking as a top post are. One way in which Instagram changed over the years is how content using hashtags are discovered. It’s important to use hashtags that generate the same average amount of engagement that your posts usually get if you want a chance to be seen.
Melon Stats Instagram Management Tool: Plans
To access this Instagram management tool, you’ll need to purchase a month subscription. Melon Stats is affordable with plans starting at just $9.99 a month. There are currently 2 monthly plans available each with access to slight different features. Every sign up comes with a 14-day free trial too so you can try it before purchasing.
Melon Stats Basic Plan
With a Melon Stats Basic Plan you get access to:
- Feed Planner
- Growth Analysis
- Competitor Tracking
- Hashtag Reports
- Premium Support
Melon Stats Basic Plans start at $9.99/month.
Melon Stats Premium Plan
With a Melon Stats Basic Plan you get access to everything in the Basic Plan plus:
- Hashtag Generator
- Repos Finder
- Ghost Followers
- Priority Support
Melon Stats Premium Plans start at $14.99/month.
We’ve been waiting for an Instagram management tool for a while now that can encompass every aspect of an Instagram strategy, and with Melon Stats we seem to have found exactly that. If you’re looking for the next piece to your content strategy, we recommend you give Melon Stats a try!