Obviously one way to gain attention on TikTok is to create quality content. But that isn’t the only piece of the puzzle. You need to actually get your content in front of an audience which requires a bit of help. That’s where just like with any social media app, the power of TikTok hashtags comes into play. Without not only using hashtags but using the right ones, you’re likely missing out on big reach opportunities for your content. And for those that work hard to create content with the goal of building a TikTok following, using hashtags is even more important.
Chances are if you’re reading this, you’re a TikTok user with those exact goals in mind. You invest the time in creating unique content and editing it to perfection. So it’s no surprise that you’re looking for that extra push. However if you’re still new to the world of TikTok you should know it’s one of the fasting growing social networking apps out there. The opportunities for creators and businesses alike to increase their digital footprint are endless. Unlike other social media sites out there, TikTok is one of the easiest for those who are just looking to build an audience. Many find the right content paired with the perfect TikTok hashtags accelerates their growth like they’ve yet to see on other networks.
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Now that you’re more situated, let’s take a look at what TikTok hashtags are and how they can help your growth. Plus we’re also sharing the most used TikTok hashtags from 2021!
What Are TikTok Hashtags?
Just like on Twitter or Instagram, a TikTok hashtag is the use of the # symbol followed by words, phrases, numbers or acronyms. Think #90sStyle or #SweetEats. It’s the way in which content is categorized on the platform which makes it easier for users to find content they’re interested in. Algorithms also use hashtags in order to preemptively get content in front of users who’d find it appealing.
On TikTok, hashtags are generally used to label or categorize their videos and content. They can be clicked on which takes you to a search page which will generate all content using the selected hashtag.
Why TikTok Hashtags Are Important
Hashtags are an essential part of social media, TikTok included. They allow your content’s reach to extend beyond those who are just following you. When you’re trying to grow your following this is extremely important to achieve. So without using some hashtags, especially ones that hold weight, you could be stifling your growth potential. If you’re trying to attract followers interested in beauty, you’ll want to be using popular hashtags that sit within the niche. That could be simply using #Beauty, or getting more specific with hashtags like #SkinCare #EthicalBeauty #MakeupTutorial. This way people who are looking for content within that hashtag have the opportunity to come across yours.
The algorithm on TikTok also highly depends on hashtags as one of it’s means of measure. The For You Page is where all content that the app predicts you’ll find value in is stored. So if you’re hoping that your content will appear there for potential followers, you should definitively be using hashtags.
How To Find The Best TikTok Hashtags For You
Using TikTok hashtags aimlessly is just as bad as not using them at all. It’s important that you are using ones that are relevant to your brand, your content and that are also popular. The more a hashtag is used, the more the chances are that people are interested in that particular topic. It also means that there are probably more people looking at that hashtag to discover new content.
Study Your Audiences Hashtag Habits
The best way to see what hashtags your audience is interested in, is to see which ones they use themselves. By using the same hashtags they use you’re including yourself into the conversations they’re already having. You can also consider that like-minded people are also using those same hashtags, so you’re maximizing your opportunities even further. Fitness TikTokers will often use hashtags like #WorkOut #FitLife and #FitnessInspo. So if that’s the audience you’re trying to reach you’ll likely want to also use those hashtags.
Take A Page From Your Competition
There’s no better way to feel the waters than by checking out the competition. Some might see this has being a copy cat, while the truth is it’s nothing more than healthy market research. Seeing what hashtags they’re using can offer you some insight into what is attracting their target audience, which is likely yours too. Knowing what hashtags are popular withing your industry or niche is a great way to get your content seen within that community.
On the flip side of things, this can also give you some hindsight into what not to do. If you’ve found competition that isn’t doing so well with their social media, peaking in on what they’re doing can teach you valuable lessons.
Tips For Using TikTok Hashtags
Maximizing Your Reach
The secret to maximizing your reach on TikTok with hashtags is to mix content related with trending, or popular ones. This will help your content reach a specific audience while also reaching a wider one.
Hashtag Sweet Spot
Unlike Instagram, TikTok doesn’t have a hashtag limit. And there isn’t really a sweet spot in terms of how many to use for the best performance. There is however a 100 character limit for captions. So you’re free to include as many hashtags as that limit allows.
Create A Branded Hashtag
Creating a branded hashtag for yourself is always a great idea. It can help you to promote a specific campaign, topic or just further your brand on TikTok. However don’t forget to also mix in already established hashtags so you don’t miss out on viewers!
Top 25 TikTok Hashtags to Grow Your Following