As a content creator you put a lot of effort into your work. You take time to plan it, conceptualize it and then editing it. So when you go to publish your content, you want to get the recognition you deserve. However not all social media platforms are the same. In fact some social media platforms for content creators are better than others. There was a time where the number one social media platform for content creators was no doubt Instagram. And while it’s still a top destinations, times have changed. Today there are new platforms that have entered the digital world, and have quickly become creator favourites. They offer a refreshing space that is less saturated, improving the chances of growing an audience. And usually a growing user base that is highly engaged.
Another thing to consider when talking about the right social media platforms for content creators, is if it’s the right fit for you. While there is some overlap with platforms they each tend to cater to specific types of creators, and content. For example if you’re launching a weekly behind the scenes vlog you might consider using YouTube to host it. On the other hand if you’re looking to start creating short length videos you might enjoy publishing on TikTok. Finally, you might also want to think about the demographics using the platform(s) you choose depending on your goals. If you’re just looking to create content for fun, this might not be important to you. However it’s to be considered if you’re using social media to promote your business or to reach a certain audience.
What Makes Someone a Content Creator?
In reality anyone creating content and publishing it to social media is considered a content creator. There are some that do it as an extension of their profession, say a wedding photographer or makeup artist. And there are others that have turned content creating into part-time, and even full-time careers. Many have jumped on the influencer marketing train and monetized their social media content. While social monetization originated on platforms like YouTube and Instagram, now anyone with a significant following and reach can earn income.
Top Social Media Platforms for Content Creators
TikTok is somewhat of the “new kid on the block” but don’t let that reputation fool you. In 2021 they reached 1 billion users, becoming just as important in the social media world as veterans like Instagram and Facebook. TikTok revamped the short-length video content game in a Vine-like style, but have seem to improve it. They also took an in-house approach to monetization, similar to YouTube, with TikTok Creator Marketplace. This internal platform helps to connect brands and creators for sponsored collaboration opportunities.
The younger generations really helped to bring TikTok to it’s rise. Business of Apps reported that 28% of users are under 18, and 35% are aged between 19-29. So if your content speaks to a younger demographic it’s definitely a platform you should consider publishing on. Another big bonus to TikTok is there is still so much opportunity for exposure and growing a following compared to other established apps.
Known as the original photo (and later video) sharing app, Instagram has solidified it’s status as one of the best social media platforms for content creators. In addition to photos and videos, Meta built out the platform to include IGTV, Stories and Reels – all answers to other social media competitors. So this makes Instagram a great platform for those looking to have variety in the types of content they publish.
One of the downsides to Instagram is how saturated it is with users. Pair that with the controversial algorithm, and many feel their content doesn’t always get the attention it deserves. And it’s isn’t just new creators having a time getting seen. Veteran content creators have just as hard of a time when it comes to their reach and engagement. The silver lining is Instagram is reportedly testing the return of the chronological feed as an option for users, which may change things.
Many might not think of Snapchat as a tool for creators, but they’re wrong. The app started as a platform for friends to share pictures and videos, known as snaps. But today influencers, celebrities and other public figures use Snapchat as a way to connect with their audience personally. It’s a great tool for those looking for an additional platform to publish on. It can be used to share behind the scenes, secret content and even as a way to promote your content on other platforms.
Instagram Stories may have hindered Snapchats ultimate growth, but there is still plenty of opportunity there. Similar to TikTok, Snapchat has a huge demographic of younger users, with 6 in 10 between between the ages of 13 and 24.
Pinterest is one of those platforms that’s been forgotten. Sure we use it to get inspiration for DIY projects or fitness tips, but so many creators don’t see it as an opportunity. It’s a great place to share blog posts, outfit details and even beauty routines. And for those in the food space, sharing recipes with their built-in templates has never been easier! Regardless of your niche, Pinterest is a platform content creators should consider. In contrast to other social media sites used for entertainment users are there specific to get information. So there is a built in audience that is engaged right from the start.
Many creators noticed the increased exposure they get from Pinterest. Many Instagram influencers are starting to see the value in Pinterest and are utilizing it to grow an audience.
YouTube, owned by Google, is the premier video streaming platform. So creators in the videography space should definitively consider it. It’s also the preferred video platform for search results. It’s also one of the original social media platforms to start content monetization. And while not everyone can achieve millionaire status on YouTube, it’s definitively not unheard of.